Telegram has evolved beyond a mere communication tool. Today, it stands as one of the few platforms where businesses can be built around content, influence can be scaled, traffic can be managed, and project profitability can be forecasted with monthly precision. At Safonov Team, we have always viewed Telegram not just as a channel, but as a media territory where a self-sustaining ecosystem can be established.
The investment niche is among the most saturated on Telegram. Competition is intense, and the demands for trust and reputation are stringent. This case study is significant because we didn't merely launch channels; we constructed an infrastructure that generates income, is centrally managed, and operates reliably regardless of platform algorithms.
The investment niche is among the most saturated on Telegram. Competition is intense, and the demands for trust and reputation are stringent. This case study is significant because we didn't merely launch channels; we constructed an infrastructure that generates income, is centrally managed, and operates reliably regardless of platform algorithms.
Model: Launch and Development of Four Channels
The project was anchored by four Telegram channels focused on investment topics. Each followed its own strategy but shared a common goal: to build a channel with high reputation, strong retention, and predictable income.
- Channel #1: Emphasized organic growth with partial reinvestment. Peak profitability reached ₽120,000/month, with regular retention investments around ₽30,000/month. Payback period was 20 months. Post-profitability, it maintained a leading position in CPM within its segment.
- Channels #2 and #3: Operated without reinvestment, launched through content resources and network promotion. Average income was ₽30,000/month each. They achieved profitability within 24 months and subsequently functioned as stable income-generating assets.
- Channel #4: Served as the project's flagship for reputation. A dedicated reputation manager was assigned to build trust, publish expert analyses, and engage with the community. Monthly income ranged from ₽200,000 to ₽500,000. Monetization sources included premium integrations, white-label promotions, and partnerships with brokerage firms. According to internal rankings, it became one of the most cited Telegram channels for investment analytics. Payback period was 17 months, with a second-year ROI of 157%.
Team and Strategy
We approached the launch of Telegram projects as building a media business from scratch. The team comprised:
Our focus was on subscriber loyalty and lifecycle. We aimed to develop channels not for rapid reach but for long-term retention. Implementing serial posts, internal content funnels, and interactive elements like polls and reactions allowed us to transform subscribers into active participants engaging with each post.
- Content managers with expertise in investment topics;
- Editors skilled in engaging "cold" audiences and crafting retention-focused information cycles;
- Traffic specialists adept in channel layering and retargeting within Telegram;
- Advertising and partnership managers responsible for maintaining advertiser relationships and optimizing deals.
Our focus was on subscriber loyalty and lifecycle. We aimed to develop channels not for rapid reach but for long-term retention. Implementing serial posts, internal content funnels, and interactive elements like polls and reactions allowed us to transform subscribers into active participants engaging with each post.
Monetization
Revenue was built on two primary streams:
Advertising placements, both through Telegram exchanges and direct manager negotiations;
Partnership programs, primarily with investment platforms, brokers, and educational projects. The emphasis was on trust rather than aggressiveness. We developed content sequences where advertisements were perceived as a logical extension of our analytics.
Partnership programs, primarily with investment platforms, brokers, and educational projects. The emphasis was on trust rather than aggressiveness. We developed content sequences where advertisements were perceived as a logical extension of our analytics.
Establishment of an Internal Telegram Advertising Exchange
A significant byproduct of the project was the creation of an internal Telegram advertising exchange. Confronted with market chaos—low transparency, random intermediaries, and irrelevant offers—we addressed the issue systematically.
Within our niche, we:
Within our niche, we:
- United active administrators of investment channels into a closed exchange;
- Streamlined the buying and selling process through a single interface;
- Functioned as intermediaries with a fixed commission per transaction.
Results and Conclusion
The Telegram projects evolved into independent business units with established systems, profitability, and growth models independent of external advertising. We demonstrated that even in a competitive niche, it's possible to build a digital asset that operates on sound business principles.
Safonov Team doesn't merely create channels—we construct media system architectures where each project can be replicated, scaled, and yield predictable income.
- Channel payback periods ranged from 17 to 24 months;
- Average project income spanned from ₽30,000 to ₽500,000 per month;
- Top-performing channels achieved ROIs between 140% and 157%;
- Additional income was generated through our proprietary Telegram advertising exchange;
- Growth remained resilient, unaffected by external algorithms and trends.
Safonov Team doesn't merely create channels—we construct media system architectures where each project can be replicated, scaled, and yield predictable income.
*ROI and IRR figures for this project may differ from standard investment metrics, as its implementation impacts other areas and assets within the Safonov Team ecosystem. The financial results reflect the cumulative effect rather than the isolated profitability of a single asset.